Mastering the Art of Resilience: An Unparalleled Adventure with Polaris Off-Road’s “Cowboy Code” Series

Polaris Off-Road's "Cowboy Code"
Sweat Equity in Off-Roading

Dive deep into the core of Polaris Off-Road’s “Cowboy Code” a series that perfectly captures the dedication, hard work, and accurate sweat equity in off-roading. Country music icon Riley Green and rodeo maestro Tyson Durfey team up to shed light on the genuine values of the off-roading community.

Polaris Off-Road's "Cowboy Code"
Sweat Equity in Off-Roading

Set against the picturesque backdrop of Green’s ancestral land in Jacksonville, Alabama, the duo explores the significance of sweat equity in off-roading. Through this series, they underline the principles that form the bedrock of Polaris Off-Road’s “Cowboy Code”: hard work, devotion to the land, and a tight-knit sense of community.

Polaris Off-Road's "Cowboy Code"
Sweat Equity in Off-Roading

As Green and Durfey navigate the vast terrains of Jacksonville in a Polaris RANGER, viewers are treated to a masterclass on how sweat equity in off-roading is more than just physical labor; it’s about the passion, the commitment, and the unwavering dedication to the craft.

Polaris Off-Road's "Cowboy Code"
Sweat Equity in Off-Roading

Tyson Durfey articulates, “The ‘Cowboy Code’ isn’t just a set of rules; it’s a way of life, a testament to the sweat equity we put into every off-roading adventure. Partnering with Polaris has been a journey of rediscovering these values.”

Riley Green chimes in, “Being involved in Polaris Off-Road’s ‘Cowboy Code’ is personal. It’s about showcasing the relentless efforts, the sweat equity in off-roading, and our shared bond with the terrain and community.”

Discover this invigorating journey and the ethos of sweat equity in off-roading with Tyson Durfey and Riley Green on Take advantage of the series culmination airing October 25th, 11 AM CT.

About Polaris:

Polaris Inc., a forerunner in global powersports, has been redefining outdoor adventures since 1954. Their diversified portfolio includes renowned brands like Polaris RANGER, RZR, GENERAL, and the Indian Motorcycle. Headquartered in Minnesota, Polaris resonates with adventure enthusiasts in over 100 countries. Discover more at

About Riley Green:

Hailing from Jacksonville, AL, Riley Green has taken the country music scene by storm. His heart-wrenching tracks like “There Was This Girl” and the ACM Awards performed “I Wish Grandpas Never Died” have won millions of hearts. Green’s latest album, Ain’t My Last Rodeo, produced by the acclaimed Dann Huff, stays true to his roots, echoing rural life’s serenity. Explore more at

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