Grit Meets Gear: See How Jeremy ‘Twitch’ Stenberg Pushes Polaris to the Edge

Iconic Freestyle Motocross Rider “Twitch” Rips Through the Dunes with Polaris Off-Road

It takes remarkable grit to keep pushing forward when the going gets tough. That unstoppable determination unites Jeremy “Twitch” Stenberg, an iconic freestyle motocross rider, and Polaris Off-Road, a brand known for pushing the limits of innovation and endurance in the off-road industry.

Polaris recently launched its “Tough Doesn’t Quit” series, and in the first episode, they spotlight Twitch, a man whose story goes far beyond motocross. Diagnosed with Tourette Syndrome at just eight years old, Jeremy’s early years were anything but easy. Known by the nickname “Twitch” for the physical tics caused by his condition, he found a unique outlet for his energy and drive on a dirt bike. Despite enduring broken bones, fractures, and career setbacks that would have ended most athletes’ journeys, Twitch’s love for the sport and his relentless determination kept him in the game. Today, his career boasts 17 X Games medals and a 2010 off-road truck championship title.

That same relentless spirit defines Polaris. Like Twitch, Polaris doesn’t just face challenges—they overcome them with determination, innovation, and grit. Polaris’ “Tough Doesn’t Quit” campaign sheds light on the stories of athletes, fans, and the rugged machines that embody Polaris’ commitment to durability. Each machine is the product of rigorous R&D, designed to withstand the harshest environments, from grueling trails to intense competitions. This dedication has earned Polaris the trust of riders and race teams who rely on their machines in even the toughest conditions.

Just as Twitch refuses to be held back by any challenge, Polaris continually innovates, building off-road vehicles that endure the harshest elements and the hardest rides. The synergy between Jeremy’s story and Polaris’ ethos creates an inspiring narrative about resilience and excellence—qualities that resonate deeply with off-road enthusiasts everywhere.

About Jeremy “Twitch” Stenberg

FMX legend, filmmaker, and entrepreneur Jeremy “Twitch” Stenberg is not only a founder of modern-day Motocross but also a six-time X Games gold medalist and a highly ranked competitor in Best Whip, Freestyle, Speed & Style, and Best Trick. His influence extends beyond the track as he explores filmmaking, recently receiving acclaim for his 2014 film Chasing the Storm, an ode to the motocross lifestyle.

Catch the “Tough Doesn’t Quit” series and watch Twitch in action as he takes on the dunes with Polaris Off-Road. It celebrates toughness, determination, and the enduring drive to push boundaries.