BRP’s New Design Centre: The Future of Innovation in Sophia Antipolis

BRP’s new design center just opened in Europe. Located in Sophia Antipolis, France – and it’s set to revolutionize urban mobility! This new center is part of the company’s commitment to technological transition as well as its CSR25 program. They aim to offer electric models for each of its existing product lines by 2035. Read on to find out more about this exciting development!

At the heart of this center lies a team of 130 experts from 19 different nationalities. With their diverse skill set, these professionals are transforming industry paradigms and putting the power of design to serve consumers, dealers, and partners across both sides of the Atlantic. The center is also led by Nicolas Deluy, with his bi-continental expertise, and consists of around 15 experts from various countries, including industrial designers, color specialists, materials and finish specialists, as well as a clay modeler.

BRP's new design center
BRP opens its Design and Innovation Centre located on the ground floor of the Centrium in Sophia Antipolis Photo credit Flex O

The new center will also provide the company with better insights into the European market dynamics while helping them further to attract top-tier design talent to their creative teams. In addition, BRP is also receiving close assistance from local institutional partners such as the Sophia Antipolis Agglomeration Community and Team Côte D’Azur to make this project a reality.

The Design and Innovation Centre in Europe is an exciting development for BRP’s business, but more importantly, it reflects its commitment to sustainable mobility. With this center, the company is taking a stand for the environment and exploring ways to make our daily travels easier and more efficient. We can’t wait to see what new innovations come out of this project!

About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines and exploring new low voltage and human assisted product categories. Headquartered in Quebec, Canada, BRP has annual sales of CA$10 billion from over 130 countries and a global workforce of close to 23,000 driven, resourceful people.

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