Celebrating Two Decades of Thrill and Innovation: BRP’s Remarkable Journey

BRP Inc. (TSX: DOO; NASDAQ: DOOO) has hit a significant milestone, celebrating 20 years of relentless innovation and adventurous spirit. Since its inception on December 18, 2003, BRP’s 20 years has been a beacon of progress in the powersports industry, redefining the way we experience adventure.

A Story of Impressive Growth

The journey of BRP’s 20 years is nothing short of extraordinary. Over the past two decades, the company has seen its global market share triple, asserting its dominance as a leading powersports original equipment manufacturer (OEM). This phenomenal growth is reflected in their workforce expansion from 7,500 to 23,000 employees across 26 countries, and a more than fourfold increase in revenue – from CAD 2.4 billion to over CAD 10 billion. BRP now boasts 8 diversified product lines, ensuring there’s something for everyone – from adrenaline junkies to weekend explorers.

Leadership and Vision

José Boisjoli, President and CEO since BRP’s foundation, reflects on the journey, emphasizing the company’s success in proving its mettle as a standalone entity. Under his leadership, one out of every three powersports products sold worldwide now sports the BRP logo, a testament to the company’s innovative drive and commitment to delivering unparalleled riding experiences.

Innovation at the Core

BRP’s legacy of innovation is evident in its product lines. From revolutionizing the snowmobile experience with the Ski-Doo REV platform to redefining personal watercraft with the Sea-Doo Spark, the company has consistently challenged industry norms. This innovative spirit extends to their Can-Am Spyder and Ryker, reshaping the three-wheel category.

Global Reach and Community Impact

BRP’s influence is global, with its headquarters in Valcourt, Quebec, and a presence in 130 countries through a network of nearly 3,000 dealers. The company’s manufacturing footprint has also doubled, with 14 sites worldwide. This expansion is coupled with strong community ties and strategic partnerships, highlighting BRP’s commitment to global development.


Looking forward, BRP is committed to sustainability and innovation. The company aims to have 50% of its units sold as electric by 2035, underscoring its dedication to reducing its carbon footprint. Moreover, BRP is venturing into new markets like urban mobility and reinforcing its position in the marine industry.

Culture and People: The Driving Force

At the heart of BRP’s success are its people. José Boisjoli acknowledges the vital role of employees, dealers, and customers in the company’s journey. This ‘yellow blood’ culture, stemming from Joseph-Armand Bombardier’s first snowmobile, is the cornerstone of BRP’s ethos of passion, ingenuity, and innovation.

Forward-Looking Statements

BRP’s forward-looking statements, while based on current assumptions, involve inherent risks and uncertainties. These are detailed in BRP’s annual information form dated March 22, 2023, and highlight the company’s cautious yet optimistic approach to its future plans and endeavors.

Conclusion: BRP’s 20 years

BRP’s 20 years saga is a story of passion, innovation, and growth. As the company looks to the future, it remains committed to delivering thrilling experiences and sustainable solutions, firmly anchored in its core values of passion, drive, ingenuity, and trust.

For more about BRP and their products, visit www.brp.com or follow @BRPNews.

Please note: Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks belong to their respective owners.

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