BRP and Can-Am Win Big at 2025 Red Dot Awards with Groundbreaking UTV Designs

BRP Makes History with Red Dot Awards 2025 Win: Can-Am Design Dominates Global Stage

VALCOURT, Québec – July 9, 2025 — BRP has just made Canadian history. The powersports giant behind Can-Am, Sea-Doo, and Ski-Doo has become the first Canadian company ever to be named Red Dot: Design Team of the Year—one of the most prestigious accolades in the world of industrial design.

But that wasn’t all. During this year’s Red Dot Awards ceremony in Essen, Germany, BRP also secured five more design wins for its Can-Am lineup, including the coveted “Best of the Best” award for the all-electric Can-Am Pulse motorcycle.

These latest honors push BRP’s international design recognition to an impressive 200 awards, including 61 Red Dots—cementing its reputation as a global design powerhouse in the off-road and powersports world.

🚨 Award-Winning Lineup Highlights

Here’s a closer look at the Can-Am machines that took home honors in 2025:

🏆 Best of the Best: Can-Am Pulse

This electric motorcycle is a game-changer for urban riders. Sleek, approachable, and futuristic, the Can-Am Pulse is built to make city commuting bold, smooth, and accessible. From its minimalist design and enclosed chain-case to its confidence-boosting form, the Pulse doesn’t just ride—it redefines what a modern e-bike should be.

🔥 Can-Am Origin

Drawing inspiration from motocross and the silent precision of a snowy owl, the Origin delivers a seamless blend of power and finesse. With a modular platform and aerodynamic silhouette, this all-terrain machine is made to conquer both pavement and trails with equal confidence.

🛞 Can-Am Canyon Redrock

This 3-wheeled off-road beast screams adventure. Its tall stance, integrated bash guards, and rugged geometry were built for the backcountry. Add in 21 LinQ attachment points, a touchscreen display, and all-day comfort features, and you’ve got one of the most functional and fearless touring machines on the market.

👨‍👩‍👧‍👦 Can-Am Maverick R Max

The Maverick R Max brings four-seat off-road performance to a new level. It’s a machine built for shared experiences—featuring a sporty, low-profile cage, extended wheelbase, and a luxurious cabin layout with clean sightlines and advanced displays. It’s fast, functional, and ready for group adventures.

💪 Can-Am Outlander XT 1000R

With a lion-inspired front end and aggressive stance, the XT 1000R brings raw attitude to the utility ATV class. Signature lighting, optimized ergonomics, and integrated storage make it as practical as it is fierce.

💬 What BRP Says: Red Dot Awards

“These five new Red Dot awards, and this incredible recognition, are, above all, a testament to our people,” said Denys Lapointe, BRP’s Chief Design Officer. “It takes more than creativity—it takes collaboration and an environment where ideas thrive.”

Lapointe, who has spent 40 years at BRP, credits the team’s success to its relentless drive to challenge conventions and innovate for the rider, not just the spec sheet.

🏛️ Design on Display

Want to see what award-winning design looks like up close? BRP’s work is now featured in a dedicated exhibit at the Red Dot Design Museum in Essen, Germany. The showcase will run for six weeks and offers a behind-the-scenes look into BRP’s rider-first innovation philosophy.

🔧 About BRP

Based in Valcourt, Québec, BRP Inc. is the force behind some of the most iconic names in powersports, including Can-Am, Sea-Doo, and Ski-Doo. With more than 16,500 employees and operations in 130+ countries, BRP continues to shape the future of adventure—on trails, water, snow, and streets—with bold design, electric innovation, and rider-centric thinking.

Stay tuned to SXS Nation for more updates on industry leaders like BRP and the latest innovations in off-road and UTV tech.

🔗 Learn more at BRP.com