BRP Marks 3 Years and $10M in Anti-Bullying Efforts with Ride Out Intimidation

BRP Celebrates 3 Years of “Riding Out Intimidation” with Over $10M Invested in the Fight Against Bullying

At SXS Nation, we love to spotlight companies that go beyond horsepower and trails, and BRP (the powerhouse behind Can-Am, Sea-Doo, and Ski-Doo) is doing just that.

This July marks the third anniversary of BRP’s global initiative Ride Out Intimidation, a campaign aimed at tackling bullying head-on. Since its launch in 2022, BRP has invested over $10 million CAD in this mission, partnering with organizations, empowering ambassadors, and advocating for respect and safety worldwide.

Why This Matters

Bullying affects 1 in 5 school-aged kids and nearly 40% of working adults globally. BRP saw an opportunity to make a difference—not just in the powersports community, but in the world at large.

“We didn’t select this cause lightly,” said Elise Auvachez Millot, BRP’s VP of Public Affairs and Sustainability. “We wanted a cause that was globally relevant, aligned with our values, and where our commitment could truly move the needle.”

A Global Effort

BRP has partnered with over 35 organizations in 12 countries, including:

• Bully Zero (Australia)
• Dare to Care (Canada)
• The Polar Academy (UK)
• Fundación Nemi A.C. (Mexico)
• Bikers Against Bullies Worldwide

These partnerships have directly reached more than 385,000 people and impacted 973 schools, workplaces, and institutions since 2024.

Yellow Day: Powersports in Solidarity

One of the standout moments each year is Yellow Day, BRP’s worldwide awareness event. On February 13, 2025, over 3,600 employees, 55 dealers, and dozens of ambassadors and partners wore yellow in support of anti-bullying efforts.

Mark your calendars—the next Yellow Day is set for November 21, 2025.

Props to BRP

As off-roaders, we know what it means to stand together and look out for one another. Whether you’re blazing trails or making a difference off the beaten path, BRP is showing that riding can be about more than just fun—it can be a force for good.

💛 Respect the ride. Respect each other.

Learn more at brp.com