17 Reasons BRP is the King of Powersports – Maverick R & More Win Big!

BRP Closes Out 2024 with 17 Prestigious Design Awards, Including Five GOOD DESIGN Honors

BRP Inc. (TSX:DOO; NASDAQ:DOOO) wrapped up 2024 with an impressive 17 design awards, reaffirming its commitment to innovation and excellence in the powersports industry. Among these accolades, five standout products earned the prestigious GOOD DESIGN Awards, showcasing BRP’s dedication to seamlessly integrating cutting-edge technology, sustainability, and user-centric design.

A Legacy of Design Excellence

With a relentless pursuit of performance and functionality, BRP continues to push the boundaries of what’s possible in powersports. The company’s holistic design philosophy ensures that every product achieves the perfect balance of form and function while elevating the rider experience.

“Our design team’s passion and dedication shine through in every product we create,” said Denys Lapointe, Chief Design Officer at BRP. “These awards are a testament to the synergy between design, engineering, and product strategy, and to our commitment to delivering exceptional experiences. As we continue to innovate, we are inspired to push boundaries and shape the future of powersports.”

GOOD DESIGN Award Winners

Can-Am Maverick R – Redefining Off-Road Performance

One of the most exciting award-winning products is the Can-Am Maverick R, a machine that has set a new benchmark for off-road adventure. Designed with a race-inspired approach, the Maverick R boasts a high-performance powertrain, driver-focused ergonomics, and a 10.25-inch digital touchscreen for ultimate control. Its combination of precision engineering and aggressive styling reflects Can-Am’s deep-rooted racing heritage, making it a standout in the side-by-side market.

Can-Am Outlander Pro – The Ultimate Workhorse

Built for those who demand power, durability, and utility, the Can-Am Outlander Pro secured its place among the award winners by delivering exceptional versatility. Featuring a robust Rotax engine and a modular design for easy accessory integration, this ATV is tailored for landowners, farmers, and outdoor enthusiasts who need a reliable machine that can handle tough tasks year-round.

Sea-Doo Spark – Affordable, Fun, and Sustainable

An evolution of its groundbreaking 2014 predecessor, the Sea-Doo Spark continues to make waves with its lightweight Exoskel™ design, improved comfort, and user-friendly features. Designed with sustainability in mind, the Spark incorporates recyclable materials while maintaining its affordability—proving that fun and innovation don’t have to come at a premium.

Ski-Doo Grand Touring Electric – Emissions-Free Winter Adventure

The Ski-Doo Grand Touring Electric marks a major step forward in snowmobiling by offering an emissions-free riding experience. Designed for both first-time riders and seasoned adventurers, this electric sled replaces engine noise with the sounds of nature, creating an entirely new way to experience winter landscapes.

Sea-Doo Switch Cruise Limited – A New Standard in Pontoon Modularity

For those who love spending time on the water, the Sea-Doo Switch Cruise Limited brings a new level of luxury and customization to the pontoon market. With nearly 100 configurable options, premium materials, an integrated sound system, and a redesigned rear deck for easy boarding, it’s the perfect watercraft for family outings and relaxation.

A Year of Global Recognition

Beyond the GOOD DESIGN Awards, BRP’s 2024 lineup earned recognition from some of the industry’s most prestigious competitions:

• The Sea-Doo Spark received top honors from the Red Dot Awards, iF Design Awards, and IDEA Awards.
• The Sea-Doo Spark Trixx, known for its freestyle capabilities, won a GOOD DESIGN Japan Award.
• The Ski-Doo Grand Touring Electric and Lynx Adventure Electric snowmobiles, along with the Advex helmet, were honored for their focus on emissions-free riding and safety innovations.
• The Can-Am Maverick R and Can-Am Outlander Pro also received recognition from the Red Dot Awards and GOOD DESIGN Australia Awards.
• The Manitou Explore impressed judges at the GOOD DESIGN Australia Awards for its exceptional modularity and on-water performance.

What’s Next for BRP?

With this impressive lineup of awards and a clear focus on innovation, BRP enters 2025 with momentum, continuing to redefine the powersports experience. Whether on land, water, or snow, BRP’s relentless pursuit of excellence ensures that riders worldwide can expect groundbreaking advancements in performance, sustainability, and design.

For more information on BRP’s award-winning products, visit BRP’s website.